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Ford | Ga op vakantie met...
Category
Digital campaign, concept development
Date
May 2024
Deliverables
Digital banners (websites)
Role
Creative, copywriter
THE BRIEF
GET Dutch people that get a holiday allowance
TO spend that holiday allowance on a new Ford Kuga or Ford Puma
BY inspiring them to spend their summer holidays with their (potential) new car
IDEA:
Go on holiday with your new Ford. Literally.
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