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Skyscanner | The King's Delay
Category
Proactive, concept development, PR
Date
April 2025
Deliverables
Proactive PR stunt
Role
Creative
*This is a proactive idea
** All images are made with Ai
INSIGHT:
This year (2025), the Dutch King's Day will be celebrated on 26 April instead of 27 April. Using inbound and outbound travel data, Skyscanner saw a lot of potentially ‘vergis-toeristen’ arriving…
THE IDEA:
Time to accommodate these unsuspecting tourists. With our own sky-high King's Day.
At the top of the A'DAM tower, overlooking Amsterdam, we will host the biggest orange afterparty. With Sky Bar, Sky Flee market and Sky DJ. Besides a lot of rumour and PR, the action will also generate a lot of social content for owned socials.
