top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Milka | Milkaarten
Category
Sales activation, concept development
Date
May 2025
Deliverables
Concept idea, packaging design idea, pr, multimedia
Role
Creative, copywriter
THE BRIEF:
*has been withdrawn
**Images are made in collab with Ai
GET Dutch people
TO buy more Milka chocolate bars
BY launching a sales activation around the packaging
THE INSIGHT:
There’s something incredibly tender about sending a postcard. For many Dutch people, it used to be the go-to way of saying what they couldn’t quite put into words face-to-face.
But times have changed… fewer and fewer postcards are being sent in the Netherlands these days.
THE IDEA:
Milkaarten - the first postcards you can eat.
bottom of page