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Vodafone | Recycling campaign
Category
Campaign re-run, concept development, concept adaptation, copywriting
Date
January 2025
Deliverables
OLV, Radio, Social
Role
Creative, copywriter
THE BRIEF:
GET people with a mobile phone and an interest in sustainability
TO recycle their old phone and earn a €200 voucher for a new phone
BY recycling old campaign visuals
IDEA:
You get a new phone and your old phone gets a new life.
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