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Vodafone | Werkt gewoon (B2B)
Category
Campaign re-run, concept development, concept adaptation, copywriting
Date
April 2025
Deliverables
Radio
Role
Creative, copywriter
THE BRIEF:
GET companies
TO start using Vodafone Business
BY showcasing the endless business opportunities in combination with their line: "werkt gewoon"
THE IDEA:
With the Werkt Gewoon radio campaign, we want to appeal to as many different entrepreneurs as possible in a relevant way. Therefore, we launched a modular series of 4 radio commercials, to communicate more benefits and opportunities. The radio commercials are new, differentiating and playful.
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